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November 27, 2023

What's new with Reformation?

Please follow this link to view the newsletter I created for the brand Reformation: https://www.smore.com/36h2y I hope you enjoy!

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Latest Posts

October 31, 2023

Reformation: Furthering Their Engagement With the Groundswell

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October 23, 2023

Connecting with Employees in the Groundswell

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October 17, 2023

Dupe Culture: The Influence of TikTok on Fast Fashion

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October 10, 2023

Reformation: Being Naked is the #1 Most Sustainable Option. They are #2.

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October 02, 2023

Word-of-Mouth Marketing: Can Consumers do all the Work?

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September 26, 2023

The Celebrity Meal

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September 18, 2023

The Power of Consumers: How Their Voices Outshine Brand Messaging

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September 11, 2023

The Keith Lee Effect: How a Social Media Influencer has Changed the Game in the "Foodie" World

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Katy Tucker: Hi everyone and welcome to my blog! My name is Katy Tucker and I am currently working towards getting my Masters of Science in Communication at Clark University. Here I will share a variety of different blog posts analyzing the various ways social media is used amongst different brands in our ever-changing environment, along with my capstone project exploring purpose-driven brands, woke washing, and the body positivity movement.

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